State University of New York Institute of Technology
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Why so little has been done about digital ad fraud

Recently there was meeting for the Advertising burea that's main discussion point was on fraud. Fraud from advertising has been a problem and just as Ben Edelman said "you don't quite deliver it, people shrug, the world moves on." In fighting fraud it costs money which plays a roll in why those who find out about fraud do nothing. Having little to no consequences causes the advertising not to worry about such a thing, but to continue to do it to benefit for the advertiser. Many suggestions have been taken into account an hopefully more solutions will fix the issue in the advertising market.

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