State University of New York Institute of Technology
spacer image

 

 

 

spacer image

Why so little has been done about digital ad fraud

Recently there was meeting for the Advertising burea that's main discussion point was on fraud. Fraud from advertising has been a problem and just as Ben Edelman said "you don't quite deliver it, people shrug, the world moves on." In fighting fraud it costs money which plays a roll in why those who find out about fraud do nothing. Having little to no consequences causes the advertising not to worry about such a thing, but to continue to do it to benefit for the advertiser. Many suggestions have been taken into account an hopefully more solutions will fix the issue in the advertising market.


There are no comments to this post

(Back to smithe3 blog | Write a Comment | Subscribe)

facebook | del.icio.us | digg | stumbleupon | RSS | slashdot | twitter

Log in to post/comment