Digital Ad Fraud Is Rampant. Here's Why So Little Has Been Done About It
This article was written by Alex Kantrowitz on March 24, 2014. Alex explains how digital ad fraud is spreading acrossed the internet rapidly and how not much is being done to prevent it or stop it. Digital ad fraud can include anything from illegal ad-insertion on a publisher's website without persmission, to a bot created by a publisher to create fake views for their website attracting more customers to buy their products. Digital fraud is unfair to competing businessed in that they not only have other companies to deal with, but the threat of digital fraud to remove as well.
Digital fraud continues to spread accross the internet daily, getting worse and worse. Eric Franchi, co-founder of ad network Undertone, states that at least 30% or more of companies on the internet contain digital fraud. Franchi also says that companies need to stop "shrugging" these problems off and take affirmative action. The main concern why companies don't take action against the fraud is because the process to do so is expensive. However, if companies want to continue to sell products without the scare of digital fraud, this is currently the only way to do so and something must be done about it before it's too late.
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