State University of New York Institute of Technology
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Alumni award goes to Sidney Frank CEO

Lee Einsidler, CEO of Sidney Frank Importing Company, Inc., the importers of world-famous Jägermeister liqueur, and the creators of Grey Goose vodka, received SUNYIT’s Outstanding Alumni Achievement Award at a December 6 campus reception. Einsidler, a 1978 business graduate of SUNYIT, was recognized for outstanding accomplishments in the world of business and marketing. The award is the SUNYIT Alumni Association’s highest honor for a SUNYIT graduate. Einsidler spent the day on campus, speaking in business classes taught by two of his former professors, Robert Orilio and Kenneth Wallis.

Anita Brown and Lee Einsidler"Lee’s compelling story of his rise in the marketing world in the face of personal challenges . . . is impressive and inspirational," said Anita Brown, Einsidler’s fellow SUNYIT business graduate. Brown, marketing communications manager for Indium Corporation and an Alumni Association Advisory Board member, presented the award on behalf of the Alumni Association. "Lee is a model for all SUNYIT students and alumni regarding how to follow one’s aspirations and never give up on your dream."

Since graduating from SUNYIT, Einsidler has been behind some of the biggest brand names in the U.S.: first Seagram's, then Beam Inc., where he became Vice President-National Sales Manager, the company's youngest VP at age 29. In 1991, he joined Sidney Frank Importing in New Rochelle, N.Y., and was promoted to Vice President of Sales before being named CEO.

During his time at Sidney Frank Importing, Einsidler has directed the marketing development and growth of well-known and respected brands. He was part of the team that created Grey Goose vodka, which the company later sold to Bacardi. Under his direction, the company continues to be a market leader as the largest importer of sake in America, marketing masterminds behind the Jägermeister brand, and creator of "the next revolution in spirits": American Harvest organic vodka, now in test markets.

Einsidler is the fifth recipient of SUNYIT’s Outstanding Alumni Achievement Award. His profile was recently published online at:

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