State University of New York Institute of Technology
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"Green Marketers are Still Sinning"

The green marketing research firm Terrachoice did a study on over 5,000 products that claim to be "green."  The study showed that the number of green products rose over 70% from the previous study.  They then went on to show that 95% of the products they looked at weren't even 100% green.  This seems unethical because they are saying that their product is green which makes it more expensive.  However, they arent even spending the money to make the product fully green, so why should the consumer spend extra money on a product that they think is green when in fact it isn't. 

 

http://www.businessweek.com/managing/content/oct2010/ca20101029_631610.htm


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